FIRST-LEVEL UNIVERSITY MASTER'S DEGREE ACCREDITED BY MUR
Urban Design
Attendance
Duration
Language
Location
Objectives of the Master's in
Urban Design for Urban Regeneration
The former industrial areas of contemporary cities are becoming new platforms for creativity, innovation, and luxury. The Master in Urban Design at Accademia del Lusso trains planners and designers capable of reinterpreting these spaces, transforming them into multifunctional hubs where fashion, art, culture, and business meet in a visionary balance of aesthetics, function, and sustainability. Designed for those who want to work at the crossroads of design, cultural branding, and urban regeneration, the course offers a highly interdisciplinary approach through a mix of lessons, workshops, case studies, and real-space design.
Students will acquire cross-disciplinary skills ranging from interior design to experiential marketing, up to the design of hybrid environments with high social and visual impact.
An immersive and intensive educational journey, rooted in the excellence of Made in Italy, that allows students to anticipate international trends and become key players in the transformation of future cities, designing not just spaces, but new high-profile urban experiences. The main objective of the course is to enable students to develop design skills to imagine hybrid environments, creating new hubs of urban innovation as seen in excellent realities like BASE Milano or Copernico. The training experience aims at creating new "urban squares," places of identity capable of generating value for communities and attractiveness for the market.
Admission Requirements
- First or Second Level Degree (or an equivalent qualification obtained after a total of at least 15 years of school or university education for non-Italian students)
- Adequate knowledge of the language of instruction, to be demonstrated through a formal certificate or a Skype interview (for non-native speakers)
Degree Awarded
- First Level University Master's Degree - 60 CFU
Teaching Methods of the Master's in Urban Design
The program of the Master's in Urban Regeneration at Accademia del Lusso includes various types of lessons and activities, diversified by characteristics and educational objectives: theoretical in-class lessons, workshops, practical project experiences on-site, and educational visits to the most relevant industry realities. Student preparation is monitored through written exams and periodic assessments. At the end of the course, each student must take a final exam.
In-class Lessons
External Visits
Seminars
Work Week and Workshops
Study Plan
- 500 hours
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- International & Fashion Markets
- Meaning, code, cycle, and process of the fashion system. Fashion: identity, ambivalences, anti-fashion, and theories. The organization of the fashion system. The production world. The cultural industry of fashion. The current state of fashion. Analysis of fashion companies with a focus on foreign markets. Techniques for market, competition, and customer analysis. Presentation of locations suitable for market positioning. Regulations related to product export. Project work.
- Luxury & Fashion Marketing
- Needs, wants, and demand. The economic trend of luxury goods. Characteristics of the fashion market. Strategic positioning, target, and segmentation. Communicating luxury. The key elements of luxury marketing. Evolution of licensing in Italy. The brand as a driver of growth in the fashion sector. The licensing agreement. The life cycle of licensing: from growth through agreements to internal growth through acquisitions. The creative Fashion & Luxury Marketing project. Organizational implications: different professions in licensing. The brand and counterfeiting: legal issues.
- Urban Redevelopment Case Studies
- Analysis of the best transformations of disused industrial spaces in Europe and worldwide. Theoretical approach and guided tours to understand successful models and urban regeneration strategies.
- Commercial Concept and Attraction Strategies
- Design of high-impact hybrid spaces capable of attracting diverse audiences. Study of territorial marketing, user flows, and usage scenarios between culture, retail, and coworking.
- Functional and Planimetric Distribution
- Design of interior environments: exhibitions, coworking spaces, bookshops, relaxation areas, fashion shows. Focus on functional coherence and the adaptation of pre-existing spaces from a hybrid and sustainable perspective.
- Interior Design and Project Architecture
- Development of layouts and design concepts. Enhancement of original industrial elements with aesthetic and functional solutions of strong visual impact. Workshop with modeling and rendering.
- Setups for Exhibitions and Fashion Shows
- Design of scenography and mobile setups for cultural events and fashion shows. Study of museum techniques and the narrative, technological, and logistical needs of immersive events.
- Materials, Colors, and Project Language
- Exploration of finishes, color palettes, and innovative materials. Aesthetic coherence, space identity, and attention to sustainability for a sensory and contemporary project.
- Brand Identity and Naming of the Hub
- Construction of the place's identity: values, positioning, corporate image, and communication strategies. Creative naming and media plan for the launch and promotion of the project.
- Professional Opportunities
- The Master in Interior Design aims to train professionals specialized in designing interiors for urban space requalification. The training program guides students in analyzing the urban context and the planning tools necessary to transform disused industrial areas into sustainable, inclusive, and attractive spaces. At the end of the course, they will be able to fill key roles in Interior Design with highly competitive skills.
- Project Work and Networking with Partner Companies
- The objective of the Master in Design for Urban Regeneration is to prepare students to establish themselves as professionals in the Interior Design sector, particularly in the field of urban space design. Accademia del Lusso offers the most deserving students the opportunity to participate in a project internship to consolidate their training in the field with selected companies, agencies, and studios: thanks to the Career Service, within 6/8 months of finishing the course, over 90% of students manage to start professional collaborations.
Professional Opportunities
The Master in Urban Design aims to train a professional figure capable of reinterpreting former industrial areas by transforming them into multifunctional hubs where fashion, art, and business meet. This designer operates at the crossroads of design, cultural branding, and urban regeneration, developing a visionary approach that combines aesthetics, function, and sustainability. Thanks to the ability to integrate interior design with experiential marketing, they are able to design not just spaces, but new high-profile urban experiences, playing key roles in the creation of new innovation hubs and in complex redevelopment projects.
Internships
Our goal is to train students to be able to enter the world of urban design and urban regeneration as key players. To this end, our Placement service works constantly to consolidate partnerships with architecture firms, design agencies, real estate development companies, and innovative cultural hubs. We have built stable yet dynamic relationships capable of promoting talent and our vision of sustainable innovation in the transformation of cities. The Careers Office is in contact with leading companies in the sector: this allows 90% of students to find important internship opportunities or start professional collaborations within 6/8 months of completing the course.
Career Paths
What are the main career opportunities offered by the master's in Fashion Communication Management?
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01. Urban Regeneration Designer - Expert in analyzing the urban context and developing architectural strategies for the reactivation of disused buildings into multifunctional spaces with a cultural, commercial, and creative vocation.
02. Interior and Industrial Reuse Architect- Specialist in the requalification of disused industrial spaces through innovative interior design, integration of industrial archeology, sustainable materials, and advanced lighting design.
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03. Exhibition and Event Designer - Professional in the design of scenographic setups for art exhibitions, fashion shows, and performances, with attention to spatial narrative, logistics, and audio-video technologies.
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04. Coworking and Innovation Hub Designer - Designs and coordinates shared workspaces within urban redevelopment projects, developing collaborative ecosystems between communities, startups, and digital services.