BACHELOR'S DEGREE COURSE
Fashion Brand Management
Attendance
Duration
Language
Locations
Start date
Enrolment
Class size
Tuition fees
Non-EU citizens: €21.350
Objectives of bachelor's degree
Fashion Brand Management
Fashion Brand Management
The bachelor's degree in Fashion Brand Management equips students to become leaders and innovators in the fashion and luxury system, giving them an in-depth understanding of the fashion industry and its professionals and enabling them to develop comprehensive management skills.
Students will learn how to manage strategic and operational activities, and will be able to identify, coordinate, and implement business proposals aimed at developing and positioning a fashion or luxury brand.
The course includes a wide range of aspects related to business management: defining target groups, analysing the market and competition, developing potential, managing the production process, studying distribution channels at national and international level, supervising sales, and monitoring performance. Specific elements of fashion business management are also covered, such as value and identity, past and present trends, consumer relations, customer satisfaction, luxury marketing.
Students will be supported in their creative development through industry-based and practice-led projects that encourage experimentation and innovation, under the guidance of expert teachers who have a wealth of knowledge and experience within the fashion industry.
A wide range of real-world activities such as workshops, visits, seminars, networking opportunities and sector events supplement classroom learning to offer valuable experience and contacts within the fashion industry.

Qualification
Qualification awarded by Accademia del Lusso upon successful completion of the course.
Entry Requirements
- Secondary school (high school) diploma or equivalent
- Suitable level of English (or Italian for the Italian-taught course)
Please see How to apply for information on admissions procedures


Teaching Method
At Accademia del Lusso you will be taught by working professionals from the fashion and luxury sectors who have a wealth of knowledge and experience.
The bachelor's degree in Fashion Brand Management contains a mixture of different teaching and learning techniques to develop a varied skill set and ensure a dynamic learning experience.
Lectures are combined with workshops and project work both in and out of the school, and field trips to companies, fashion events, trade fairs, and important fashion locations will take place throughout the three years of the course.
Classroom Lessons
External Visits
Seminars
Work Weeks and Workshops
Curriculum
Career
The course aims to train a professional capable of analysing market trends and influencing the desires of end consumers through detailed analysis of sales data, qualitative and quantitative analysis, and customer satisfaction analysis. The course provides professional skills that enable students to interpret the fashion economic scene and analyse market trends in relation to store positioning.
Internships
Our aim is to prepare students to enter the fashion world effectively and quickly. To this end, our placement service is constantly working to consolidate partnerships with the most prestigious fashion brands, the most original maisons, and the most innovative start-ups. We have built stable yet dynamic relationships that promote talent and our vision of sustainable innovation in fashion & luxury. Our Careers Office is in contact with some of the best companies and agencies: this allows 90% of students to find important internships or professional collaborations within 6/8 months from the end of their course.
