2-YEAR SPECIALIST COURSE
Fashion Art Direction
Attendance
Duration
Language
Location
Objectives of the 2-year specialist course in Fashion Art Direction
The 2-year **Fashion Art Direction** course provides in-depth specialist knowledge to pursue the profession of **Fashion Art Director**, a key role in the fashion industry, responsible for the creation and artistic direction of advertising campaigns, photographic projects, and, in general, the visual representation of a brand or collection. The course program integrates the **creative and managerial aspects** of this profession, focusing in particular on **corporate and product communication** in relation to the multiple contexts of the fashion system.
The Fashion Art Direction course also allows students to acquire **analysis tools** and develop advanced skills in the use of **digital arts** and **multimedia languages** to develop effective strategies in the field of **iconographic aesthetic research**, **design**, space **setup**, and **event management**.
Finally, the course allows students to refine their **creative vision** and provides the skills to apply it critically in the planning process of a fashion event with the aim of creating an optimal visual experience.
The 2-year **Fashion Art Direction** course is **accredited by the MUR** with **Ministerial Decree no. 214 of January 17, 2024** for the issuance of the **Level II Academic Diploma** equivalent to a Master's Degree.
Admission Requirements
- Level I Academic Diploma or Bachelor's Degree
- Adequate knowledge of the language of instruction to be demonstrated via formal certificate or verified by Accademia del Lusso during the admission phase
Qualification Issued
- Level II Academic Diploma
Didactics
The 2-year **Fashion Art Direction** course includes **theoretical lessons** in the classroom, **workshops**, and **practical project experiences**, both on-site and externally.
Accademia del Lusso's teaching activity is **dynamic and interdisciplinary**. The program of the 2-year specialist course in Fashion Art Direction includes various types of lessons and activities, diversified by characteristics and educational objectives.
**Limited enrollment classes** guarantee high-quality training and foster constant, effective, and personalized interaction with teachers and other students.
Student preparation is monitored through periodic **evaluation tests**. At the end of the course, there is a **final exam** with the presentation of a thesis to the Accademia del Lusso Examination Commission.
Classroom lessons
External visits
Seminars
Work Weeks and Workshops
Study Plan
- First Year
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- Technical and Design Drawing
Sector Code:ABPR16 - CFA:8 - Representing a design idea using CAD design drawing and concept visualization. Focus on software technologies for creating 3D models.
- Digital Photography
Sector Code:ABPR31 - CFA:8 - Theoretical-practical knowledge of digital photography linked to the expressiveness and technique of fashion photography.
- Project Culture
Sector Code:ABPR17 - CFA:8 - Development of awareness regarding economic, technological, and commercial constraints in the Fashion Art Direction design process.
- Fashion Setting
Sector Code:ABPR34 - CFA:12 - Understanding the fashion environment, integrating ethical and artistic considerations into design decisions.
- Videographics
Sector Code:ABTEC38 - CFA:8 - Acquisition of technical and critical notions to tackle videographic projects, including animations and commercials.
- Web Design
Sector Code:ABPR19 - CFA:8 - Exploration of the role of graphic design in web and mobile design, with a focus on layout, typography, and colors.
- Digital Image Processing
Sector Code:ABTEC38 - CFA:8 - Acquisition of technical skills for digital image treatment, from post-production to color management.
- Technical and Design Drawing
- Second Year
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- Art Direction
Sector Code:ABTEC37 - CFA:12 - Development of skills for the role of art director in the fashion sector, including the integration of multimedia elements and managerial skills.
- Virtual Architecture
Sector Code:ABTEC41 - CFA:8 - Development of skills in the application of technologies for the creation of virtual three-dimensional environments, focused on the context of fashion art direction.
- Digital Video
Sector Code:ABTEC43 - CFA:8 - Aesthetic and semiotic exploration of the digital moving image and development of practical skills for the creation of digital video productions for fashion.
- Light Design
Sector Code:ABPR18 - CFA:8 - Understanding theories and practices of lighting design applied to fashion, with a focus on the visual effect of collections.
- Concept Planning
Sector Code:ABTEC42 - CFA:4 - Development of skills to outline fundamental elements of a project in the fashion sector, understanding the realization processes and necessary resources.
- Elective subject: English
Sector Code:ABLIN71 - CFA:4 - Enhancement of linguistic skills focused on vocabulary and grammar in the fashion context.
- Light Design
Sector Code:ABPR18 - CFA:8 - Understanding theories and practices of lighting design applied to fashion, with a focus on the visual effect of collections.
- Concept Planning
Sector Code:ABTEC42 - CFA:4 - Development of skills to outline fundamental elements of a project in the fashion sector, understanding the realization processes and necessary resources.
- Elective subject: English
Sector Code:ABLIN71 - CFA:4 - Enhancement of linguistic skills focused on vocabulary and grammar in the fashion context.
- Final Exam
CFA:10
- Art Direction
Professional Opportunities
The 2-year specialist course in Fashion Art Direction aims to train a professional figure capable of **analyzing, processing, and supervising** the creation of a visual strategy for advertising campaigns, shoots, or fashion events.
Internships
Accademia del Lusso's goal is to prepare students to **enter the fashion world effectively and quickly**. To this end, the **Career Service** works constantly to consolidate partnerships with the most renowned fashion brands, the most original maisons, and the most innovative start-ups. We have built stable yet dynamic relationships capable of promoting talent and our vision of **sustainable innovation** in the fashion & luxury field. The Career Service is in contact with excellent companies and agencies: this allows **90% of students to find important internship opportunities** or start **professional collaborations within 6/8 months of completing the course**.
Career Outlets
What are the main career opportunities offered by the 2-year Fashion Art Direction course?
01. Fashion Art Director- Supervises the visual representation of a fashion brand, creating visual concepts and directing advertising campaigns and fashion shows. Collaborates with the design and marketing team to keep the brand image at the forefront, managing creative projects and researching inspiration.
02. Visual Marketing Manager- Develops and manages visual communication strategies to promote the brand. Supervises the creation of visual content and collaborates with the team to create engaging campaigns that reflect the brand identity.
03. Fashion Stylist- Designs and curates the image of a brand or fashion collection for editorial or communication activities. Builds an exclusive and unique image by interpreting the identity, values, and aesthetics of the brand. Knows and predicts seasonal trends and is always up to date on the current fashion landscape. Skilled in creating original combinations and telling visual stories: the goal of their work is to build the perfect image.
04. Image and Branding Consultant- Develops strategies for transforming the client's image, proposing changes in line with the latest trends in the fashion world, but also taking into account physicality and personality.
05. Fashion Event Management- Deals with organizing, monitoring, and executing tasks related to event organization, having material responsibility for them.
06. Fashion Exhibition Curator- The Fashion Exhibition Curator is responsible for the design, organization, and management of exhibitions that explore the world of fashion. Deals with the selection of works, the design of the exhibition space, and relations with artists and institutions, in order to create engaging and meaningful experiences.
07. Fashion Event Designer- Designs and coordinates events in the fashion sector, managing creative concepts, space design, and production for fashion shows, collection presentations, and trade fairs. The goal is to create engaging experiences that enhance the brand.