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Fashion Marketing & Merchandising

Fashion Marketing & Merchandising Summer Course in Italy

4-Weeks Course (120 hours)


The areas of Fashion Marketing and Fashion Merchandising, where business and creativity merge, both offer varied and stimulating roles for those interested in these exciting fields of work.

This one- to four-week course provides a quick insight into the fashion and luxury system as a whole, before moving on to specific teaching from industry experts on both fashion marketing and fashion merchandising. You will learn specific techniques used in fashion marketing, and pick up insider tips in fashion communication. You’ll also understand how the activities that form part of fashion merchandising are essential for boosting sales and maximising profit, learning for example how to create a successful merchandising plan.

The course is a combination of classes and practical exercises, allowing space for everyone to develop their own ideas and projects.



The course includes:


  • Trends & research
  • The luxury and fashion systems and their key players
  • Luxury marketing
  • Fashion marketing techniques
  • Fashion communication
  • Fashion merchandising
  • How to create a fashion merchandising plan


For the full week-by-week course content, please contact our Admissions Office.



Our summer courses are ideal for anyone (fashion entrepreneurs, career changers, students, professionals from various sectors of the fashion industry) who wants to improve their understanding of a particular aspect of the luxury and fashion system.


Next available dates

Day of week
17/06/19 – 21/06/19
Monday – Friday
10:00 – 17:00
ADL Milan
24/06/19 – 28/06/19
Monday – Friday
10:00 – 17:00
ADL Milan
01/07/19 – 05/07/19
Monday – Friday
10:00 – 17:00
ADL Milan
08/07/19 – 12/07/19
Monday – Friday
10:00 – 17:00
ADL Milan

* Week/Cost: Each week of the course can be purchased and attended separately. The cost in the table above refers to the cost of the weeks as purchased consecutively, as a full, four-week course. For more cost details see below:

If you purchase any 1 week, the cost is €1.200

If you purchase any 2 weeks the total cost is €2.000

If you purchase any 3 weeks the total cost is €2.900

If you purchase all 4 weeks the total cost is €3.800



To register on a Summer Course, contact our Admissions Office or fill in the online enquiry form.

Your place on the course will be confirmed once you have completed the registration procedure and payment. There is no deadline for registration. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We recommend you book early to avoid disappointment.

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