Made in Italy & Luxury Goods Industry
Are you interested in the luxury industry? Want to gain in-depth knowledge of Made in Italy, one of the most important fashion brands across the globe?
Take our 10-week course in Made In Italy & The Luxury Goods Industry in Milan, and become an expert in the Italian luxury system.
The course closely examines the strategies used by famous Italian luxury businesses, including the branding, communication, and merchandising plans these brands put into place in order to improve value and boost success.
Taught by expert working professionals who offer exclusive insider knowledge and tips, the course successfully combines theory with practice to offer a truly authentic experience. You’ll attend dynamic classroom lessons which examine relevant case studies and offer realistic practical exercises; you’ll take part in field trips to essential fashion and luxury locations in Milan; and you’ll have the chance to consolidate all that you’ve learnt through authentic project work based on real fashion company orders.
New Product Development & Merchandising
Through this module you’ll analyse the strategies behind planning new products and developing successful merchandising plans within the fashion & luxury industry. There will be a particular focus on leather accessories, which constitute a fundamental part of top luxury production in Italy.
Branding & Communication 4.0
The Branding & Communication 4.0 module looks at the importance of brand experience in the luxury field and explores how to communicate brand identity efficiently through new media channels.
Made In Italy & Luxury Goods System
This module offers an in-depth study of the success and value of Made in Italy by examining its key players.
Guided visits to key locations within the luxury fashion industry in Milan, including:
- Montenapoleone area
- Tortona area
- Gae Aulenti area
- Museums and exhibitions
One-week periods during which you’ll complete group project work according to a precise brief, presenting the finished work to a committee.
WHO IS THIS COURSE FOR?
This course is ideal for anyone (fashion entrepreneurs, career changers, students, professionals from various sectors of the fashion industry) who wants to gain a solid understanding of the Italian fashion system.
Stefano Sacchi, Chloe Payer, Marco Magalini*
*Generally this course is taught by the teachers listed. However, this depends on the availability of the teachers at the time the course starts. Since our teachers are all working professionals, we cannot guarantee their availability until the course begins.
DURATION AND TIMETABLE
Lessons are held between 10am – 1pm and between 2pm – 5pm. The course duration is 150 hours over 10 weeks, so it is not a full time course.
NEXT COURSE DATES
This course starts yearly in April
To register on this course, fill in the online enquiry form and you’ll be contacted by our Admissions Office.
Your place on the course will be confirmed once you have completed the registration procedure and payment. There is no deadline for registration. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We recommend you book early to avoid disappointment.