Fashion Marketing & Merchandising
4-Weeks Course (120 hours)
Intensive course that aims to provide basic knowledge and techniques in the Fashion Marketing & Merchandising field. The contents of the singular weeks are developed as independent units; therefore students can buy and attend single weeks according to the contents, their level of knowledge and needs.
Week 1: Intro: Research & Materials
- intro to trends & research
- how to make a mood board and a color palette
- study of the main material for fashion collection
Week 2: Fashion Luxury System & Fashion Product
- intro to luxury system
- intro to the fashion system and its main actors
- definition of fashion product and the process of its creation
Week 3: Fashion Marketing & Communication
- intro to luxury marketing
- fashion marketing techniques
- basics of communication in the fashion field
Week 4: Fashion Merchandising
- overview of fashion merchandising
- how to create a fashion merchandising plan
- how to plan a fashion collection
For more information
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