Fashion short course for visual merchandisers
STRUCTURE
60 hours over 3 months with the option to choose between two types of attendance:
- Day classes
- Evening classes
BRANCHES
Milan - Rome - Palermo - Madrid - Belgrade
FASHION COURSE
Issues related to the presentation of products in the points of sale are the subject of much discussion at present. In order to withstand fierce competition and satisfy consumers that are accustomed to associating the purchase with pleasure, merchandising is imperative.
Brands, chains and stores implement a series of strategies to convey visual identity at the point of sale. Techniques which turn the point of sale into an emotional space in which the suggestion expressed by the surroundings, the harmony achieved through lighting, colours, sounds and even moods, produce the desire to purchase.
SUBJECTS
- Exhibit design
- Concept design
- Setting up displays
- Materials
- Graphics tools
- Project work
- Public Relations
- The course provides skills in social marketing, public relations and fashion communication ....continues
- Event Management
- The course provides skills in preparing and coordinating a fashion show, an event associated with the present of clothing and fashion products ....continues
- Starting Your Own Business
- Provides participants with the managerial skills to support their own businesses ....continues
- Fashion Editing
- The course provides the elements for editorial organisation and planning, photo shoots, writing for fashion magazines ....continues
- Fashion Styling
- The course provides research and updating techniques and tools to highlight the brand's style in photographs, fashion shows ....continues
- Writing and Journalism
- The course provides the elements to learn the primary techniques and tools of writing for the media and then transfer them to the specific jargon of fashion journalism ....continues
- Trend And Cool Hunting
- The course develops a professional capable of analysing consumer behaviour, lifestyle changes....continues
- Fashion Graphic Design
- This course develops professionals able to conceive, create and plan collections directly on the computer ....continues
- Fashion Collection Management
- The course deals with product management issues, or the process through which a project becomes a fashion product ....continues
- Visual Merchandising Fundamental
- This course provides the elements for increasing sales by rationalising display areas....continues
- Visual Merchandising Advanced
- Provides the techniques for conveying the visual identity at the point of sale...continues
- Retail Management
- Develops professionals such as the Sales Manager in a distribution network ....continues
- Image Consulting Fundamental
- This course teaches students to analyse the image capital potential of each client ...continues
- Image Consulting Advanced
- Provides the necessary tools for managing one’s professional image....continues
- Fashion Marketing
- Offers a thorough analysis of the most effective and up-to-date marketing tools ....continues
- Branding And Distribution
- Develops professionals able to master the politics of distribution marketing....continues
- Sales Management
- The course objective is to acquire the tools and techniques to strategically develop, manage, and complete and sales initiative ...continues
