fashion short course in retail management
STRUCTURE
60 hours over 3 months with the option to choose between two types of attendance:
- Day classes
- Evening classes
BRANCHES
Milan - Rome - Palermo - Madrid - Belgrade
FASHION COURSE
The retail manager is a role that is much in demand, primarily after businesses began changing distribution by opening direct points of sale. This position is equivalent to that of the sales director of an entity with dispersed distribution.
The Retail Manager reports to general management and the owner, his/her responsibilities range from strategic-economic analysis of the market to hiring and managing personnel in the point of sale.
Together with general management, the Retail Manager defines the strategic distribution lines in Italy and abroad and searches for new locations for points of sale. He/she coordinates and defines the seasonal budget for the point of sale and for personnel, is responsible for store profitability and renovation and opening new points of sale.
He/she manages the area supervisors, the inspectors, store managers and all persons involved in the sales process to the end customer, including the visual merchandiser.
SUBJECTS
- Retail for the brand
- Customer importance
- Business plan and management control planning
- Retail positioning for luxury fashion
- CRM for retailing: needs and desires
- Importance of human relationships in the point of sale
- Logistics and the supply chain
- Retail and technology
- Micro-marketing strategies
- Store wars and the 10 rules of retail excellence
- Public Relations
- The course provides skills in social marketing, public relations and fashion communication ....continues
- Event Management
- The course provides skills in preparing and coordinating a fashion show, an event associated with the present of clothing and fashion products ....continues
- Starting Your Own Business
- Provides participants with the managerial skills to support their own businesses ....continues
- Fashion Editing
- The course provides the elements for editorial organisation and planning, photo shoots, writing for fashion magazines ....continues
- Fashion Styling
- The course provides research and updating techniques and tools to highlight the brand's style in photographs, fashion shows ....continues
- Writing and Journalism
- The course provides the elements to learn the primary techniques and tools of writing for the media and then transfer them to the specific jargon of fashion journalism ....continues
- Trend And Cool Hunting
- The course develops a professional capable of analysing consumer behaviour, lifestyle changes....continues
- Fashion Graphic Design
- This course develops professionals able to conceive, create and plan collections directly on the computer ....continues
- Fashion Collection Management
- The course deals with product management issues, or the process through which a project becomes a fashion product ....continues
- Visual Merchandising Fundamental
- This course provides the elements for increasing sales by rationalising display areas....continues
- Visual Merchandising Advanced
- Provides the techniques for conveying the visual identity at the point of sale...continues
- Retail Management
- Develops professionals such as the Sales Manager in a distribution network ....continues
- Image Consulting Fundamental
- This course teaches students to analyse the image capital potential of each client ...continues
- Image Consulting Advanced
- Provides the necessary tools for managing one’s professional image....continues
- Fashion Marketing
- Offers a thorough analysis of the most effective and up-to-date marketing tools ....continues
- Branding And Distribution
- Develops professionals able to master the politics of distribution marketing....continues
- Sales Management
- The course objective is to acquire the tools and techniques to strategically develop, manage, and complete and sales initiative ...continues
