fashion course in public relations
STRUCTURE
60 hours over 3 months with the option to choose between two types of attendance:
- Day classes
- Evening classes
BRANCHES
Milan - Rome - Palermo - Madrid - Belgrade
FASHION COURSE
Public relations are a critical element in promoting the image of a company, product or brand, and making it successful. Image positioning is the result of a synergy of related programmes, from continuous contact between the company, the media and the public, to planning and creating the fashion show/event, and the coordination of all relative elements.
The objective of this course is to provide the skills to understand and interpret the social and psychological dynamics of public relations and improve all communication channels useful in promoting and/or consolidating the image of a fashion product, a designer or a company, by communicating the related information.
SUBJECTS
- Fashion publishing
- Fashion product communication: communication tools and roles
- Media and press offices: specialised media and press
- Writing techniques for press offices
- Media and press offices: media and TV
- Media and press offices: how they interact and how news is generated
- Communicating the fashion product: presenting a designer’s collection Fashion show
- Communicating the fashion product: the company brand and product launch
- Communication project
- Public Relations
- The course provides skills in social marketing, public relations and fashion communication ....continues
- Event Management
- The course provides skills in preparing and coordinating a fashion show, an event associated with the present of clothing and fashion products ....continues
- Starting Your Own Business
- Provides participants with the managerial skills to support their own businesses ....continues
- Fashion Editing
- The course provides the elements for editorial organisation and planning, photo shoots, writing for fashion magazines ....continues
- Fashion Styling
- The course provides research and updating techniques and tools to highlight the brand's style in photographs, fashion shows ....continues
- Writing and Journalism
- The course provides the elements to learn the primary techniques and tools of writing for the media and then transfer them to the specific jargon of fashion journalism ....continues
- Trend And Cool Hunting
- The course develops a professional capable of analysing consumer behaviour, lifestyle changes....continues
- Fashion Graphic Design
- This course develops professionals able to conceive, create and plan collections directly on the computer ....continues
- Fashion Collection Management
- The course deals with product management issues, or the process through which a project becomes a fashion product ....continues
- Visual Merchandising Fundamental
- This course provides the elements for increasing sales by rationalising display areas....continues
- Visual Merchandising Advanced
- Provides the techniques for conveying the visual identity at the point of sale...continues
- Retail Management
- Develops professionals such as the Sales Manager in a distribution network ....continues
- Image Consulting Fundamental
- This course teaches students to analyse the image capital potential of each client ...continues
- Image Consulting Advanced
- Provides the necessary tools for managing one’s professional image....continues
- Fashion Marketing
- Offers a thorough analysis of the most effective and up-to-date marketing tools ....continues
- Branding And Distribution
- Develops professionals able to master the politics of distribution marketing....continues
- Sales Management
- The course objective is to acquire the tools and techniques to strategically develop, manage, and complete and sales initiative ...continues
