fashion short course in fashion publishing
STRUCTURE
60 hours over 3 months with the option to choose between two types of attendance:
- Day classes
- Evening classes
BRANCHES
Milan - Rome - Palermo - Madrid - Belgrade
THE COURSE
Publishing, a field in which Milan is the undisputed capital, is a world that is constantly developing and undergoing rapid change, not only in terms of newspapers, magazines and the free press, but also as regards new forms of multimedia publishing (CDs and internet) and the varied world of supplements and attachments.
The course objective is to provide the key skills needed to organise and plan editorials and photo shorts for publishing, as well as writing articles and interviews.
SUBJECTS
- Fashion publishing
- International press
- Marketing the publishing product
- Editorial coordination
- Magazines
- Fashion articles
- Specialised fashion journalism
- Fashion and the internet
- Fashion and TV
- Public Relations
- The course provides skills in social marketing, public relations and fashion communication ....continues
- Event Management
- The course provides skills in preparing and coordinating a fashion show, an event associated with the present of clothing and fashion products ....continues
- Starting Your Own Business
- Provides participants with the managerial skills to support their own businesses ....continues
- Fashion Editing
- The course provides the elements for editorial organisation and planning, photo shoots, writing for fashion magazines ....continues
- Fashion Styling
- The course provides research and updating techniques and tools to highlight the brand's style in photographs, fashion shows ....continues
- Writing and Journalism
- The course provides the elements to learn the primary techniques and tools of writing for the media and then transfer them to the specific jargon of fashion journalism ....continues
- Trend And Cool Hunting
- The course develops a professional capable of analysing consumer behaviour, lifestyle changes....continues
- Fashion Graphic Design
- This course develops professionals able to conceive, create and plan collections directly on the computer ....continues
- Fashion Collection Management
- The course deals with product management issues, or the process through which a project becomes a fashion product ....continues
- Visual Merchandising Fundamental
- This course provides the elements for increasing sales by rationalising display areas....continues
- Visual Merchandising Advanced
- Provides the techniques for conveying the visual identity at the point of sale...continues
- Retail Management
- Develops professionals such as the Sales Manager in a distribution network ....continues
- Image Consulting Fundamental
- This course teaches students to analyse the image capital potential of each client ...continues
- Image Consulting Advanced
- Provides the necessary tools for managing one’s professional image....continues
- Fashion Marketing
- Offers a thorough analysis of the most effective and up-to-date marketing tools ....continues
- Branding And Distribution
- Develops professionals able to master the politics of distribution marketing....continues
- Sales Management
- The course objective is to acquire the tools and techniques to strategically develop, manage, and complete and sales initiative ...continues
