Professional course in fashion communications

STRUCTURE

180 hours divided in 3 modules of 60 hours each. Attendance is mandatory and it is possible to choose between day and evening classes.

BRANCHES

Milan - Rome - Palermo - Madrid - Belgrade

OBJECTIVES

Fashion is based on image and is talked about long after the din of the runways has died down. Personalities from the world of entertainment have become permanent models for the designer’s most important outfits.

There are institutional communications as well as specialised communications, with the numerous industry publications and television programmes about fashion. Continuous communications regarding events and personalities. In other words, fashion has a great deal to say.

What would fashion be without magazines, television and fashionable events? Each collection includes not only the practical aspects of production, but also the accurate communication of the work.

And this is an intense job, continuous, crucial for creating, reinforcing, and improving the brand and those who created it and for making the consumer understand it exactly as the marketing strategy conveys.

CAREER EXAMPLES

The course aims to explain the complex role of those who are responsible for internal and external communication for a fashion business. This person must be able to develop and manage relationships with the media, oversee event organisation, follow all stages of the communication plan, from the briefing to objectives definition and the choice of the related media.

Specifically, the course develops professional figures such as the Public Relations Manager, Communication and Image Manager, Press Office Manager, and Fashion Show Events Manager.

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Service Fashion Communication

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