corso post diploma moda in gestione del brand
STRUCTURE
1.800 hours divided over 3 years of coursework
BRANCHES
Milan - Rome - Madrid - Belgrade
EDUCATIONAL CREDITS
Receives 120 CFU(University educational credits) recognised by Università Telematica e-Campus to attain a Bachelor's degree in Fashion Design and Discipline.
OBJECTIVES
The brand has the critical role of conveying the identity of the associated product. In particular, in the fashion and luxury goods market, the brand expresses the style of the person purchasing the product or service.
Important areas of the business and various careers revolve around the activities aimed at creating value and developing the brand
The skills required in these areas are cross-functional in that the professionals must understand the reasons for the success or failure of a collection and increase the brand value by reinforcing it and defining it most appropriately for the image, strengthening the advertising communications of the brand or specific types of products.
These professionals must be able to combine trends and aesthetic-stylistic tendencies, the interests of the business as well as those of the market, repositioning the product if necessary.
CAREER EXAMPLES
The Brand Management role is found in fashion and luxury goods companies of a larger size and turnover.
Brand experts survey the fashion and luxury goods landscape, the competition and potential. They analyse market trends, know and are able to influence the desires of end consumers through detailed sales data analysis, qualitative-quantitative analysis, customer satisfaction analysis, and by anticipating what customers expect from the brand or product.
Operationally, brand experts interface with the creative personnel, working with them to develop new products to introduce in the market. They work closely with the sales network in promoting the image at the point of sale and therefore, the communications that should be perceived by the end customer.
Specifically, the course develops professionals such as Marketing Managers, Product Managers, Customer Service Managers, Sales Managers, Buyers, Showroom Managers and Point of Sale Managers.
- Fashion Design And Coordination
- Develops a professional who interacts with the marketing and sales areas...continues
- Fashion Styling And Editing
- Develops a professional working in imaging and fashion communication ...continues
- Brand Management
- Develops a professional figure that studies the panorama of fashion and luxury, competition and capacities ....continues
