Visual Merchandising

Intensive 1-year course in Visual Merchandising

Start date

  • October 2018

Structure

  • Duration: 1 year
  • Attendance Mode: Full-time (compulsory)
  • Language: This course is available in Italian
  • limited class size

Location

Milan

Tuition fees

€ 15.900

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Entry requirements

  • High school/upper secondary school qualification (leaver’s certificate)
  • Suitable knowledge of Italian

Course objectives

The Intensive Course in Visual Merchandising shapes a professional figure specialised in visual and commercial communication as well as in the strategic management of the main activities related to the fashion product within the Fashion & Luxury sectors: conception, trend research, planning, production, distribution, communication, sales and promotion.

In particular, the course allows students to examine and experience the multiple applications of visual communication and retail within the promotional and commercial system of showrooms and stores. This is aimed at valorising space, facilitating the buying process and strengthening the identity and characteristics of brands.

Career prospects

Visual Merchandiser, Retail Manager, Showroom and Store Manager, Fashion Buyer, Sales Manager, Distribution Manager, Marketing Manager, Trend Researcher, Fashion Merchandiser

Some of the subjects taught in this programme

  • Visual Merchandising 1
  • Visual Merchandising 2
  • Retail & Sales Management
  • Fashion Buying
  • Fashion & Luxury Marketing
  • Trends & Cool Hunting
  • Fashion Graphic Communication
  • E-commerce
  • Personal Branding & Portfolio
  • Retail Design for VM
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