- Duration: 450 hours
- Language: Italian
- High school/upper secondary school qualification (leaver’s certificate)
- Suitable knowledge of Italian
The Intensive Course in Visual Merchandising shapes a professional figure specialised in visual and commercial communication as well as in the strategic management of the main activities related to the fashion product within the Fashion & Luxury sectors: conception, trend research, planning, production, distribution, communication, sales and promotion.
In particular, the course allows students to examine and experience the multiple applications of visual communication and retail within the promotional and commercial system of showrooms and stores. This is aimed at valorising space, facilitating the buying process and strengthening the identity and characteristics of brands.
Visual Merchandiser, Retail Manager, Showroom and Store Manager, Fashion Buyer, Sales Manager, Distribution Manager, Marketing Manager, Trend Researcher, Retail Designer
Example subject areas
- Visual Merchandising
- Retail Design
- Retail Management
- Fashion Buying
- Trends & Coolhunting
- Fashion Graphic Communication
- Practical Workshops
- Portfolio Workshop
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