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Fashion Brand Management

Fashion Brand Management in Italy

4-Weeks Course (120 hours)


Intensive course that aims to provide basic knowledge and techniques in the Fashion Marketing & Merchandising field. The contents of the singular weeks are developed as independent units; therefore students can buy and attend single weeks according to the contents, their level of knowledge and needs.

Week 1: Intro – Research & Materials

  • intro to trends & research
  • how to make a mood board and a color palette
  • study of the main material for fashion collection

Week 2: Fashion Luxury System & Fashion Product

  • intro to luxury system
  • intro to the fashion system and its main actors
  • definition of fashion product and the process of its creation

Week 3: Fashion Marketing & Communication

  • intro to luxury marketing
  • fashion marketing techniques
  • basics of communication in the fashion field

Week 4: Fashion Merchandising

  • overview of fashion merchandising
  • how to create a fashion merchandising plan
  • how to plan a fashion collection

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Accademia del Lusso
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