3-Year Course Fashion Brand Management
- Duration: 3 years
- Attendance Mode: Full-time (compulsory)
- Language: This course is available in English or Italian
- Start Date: October 2020
- Limited class size
- Tuition Fees: EU Citizens €14.950 per year – Non EU Citizens €16.900 per year
Can you see yourself as the manager of a boutique brand? Or as a buyer for a luxury department store? Or would you like to be in charge of marketing products for an online fashion retailer?
The 3-Year Course in Fashion Brand Management at Accademia del Lusso opens the door to a successful career within the fashion and luxury system. Combining classroom study with hands-on learning through professional workshops, field trips, and direct contact with fashion companies, our programme offers a varied curriculum and frequent opportunity for authentic industry experience, ensuring that you are fully prepared to enter roles within fashion and luxury, especially managerial positions.
You’ll gain a practical and theoretical understanding of a wide range of business and fashion-specific subjects such as trend forecasting, product development, business communication, merchandising, sustainable fashion, social media management, and much more.
At Accademia del Lusso we believe in the uniqueness of each individual. Our teaching method is personalised, class sizes are small, and our teachers – all expert working professionals within the sector – will always make sure that your study experience is based on your own professional goals, interests and skills.
Here, right at the heart of Italy’s undisputed fashion capital Milan, you will be enabled to develop your personal expression within a setting that is an unending source of inspiration and influence, alongside students from Italy and across the globe.
Brands convey the identity of their products. In the fashion and luxury goods sector, the brand expresses the style of those who buy its products or services, and there are numerous important business areas and professionals who work towards creating brand value and brand development.
The 3-Year Course in Fashion Brand Management is an international programme which provides an excellent foundation for anyone who wishes to undertake a role within fashion, luxury, retail, and brand management.
The wide-ranging curriculum will ensure that you graduate with a wide range of multidisciplinary and transferable skills in business, communication, management, problem-solving, organisation, and planning: all of which are essential for success in today’s competitive industry.
Relating specifically to the fashion and luxury sector, the course teaches an overview of fashion and luxury, competition, and brand potential, enabling you to analyse market trends and influence consumer behaviour, as well as being able to interpret fashion’s current financial climate and analyse market evolution in relation to retail store positioning. You will learn how to work with designers in developing new products and with the sales team in promoting a brand’s image through its stores.
You will gain a working understanding of important industry processes such as following the product creation process from design to distribution, and creating successful marketing and communication strategies through events and social media. You will become a brand expert, learning about brand identity, protection, awareness, fidelity, and globalisation, and will understand how the retail system works, including aspects such as collection and store timing.
You will also explore key business elements like finance and cost management, how to create a business, self-promotion, and will gains skills and knowledge in other important areas such as marketing, legislation, digital graphics, advertising, and purchasing.
Throughout the course, there is ample opportunity to meet with brands and industry experts and to network through seminars, field trips, events, and projects based on real company orders.
- Network with industry experts and leading names in fashion through seminars and events held at the school.
- Access the newest technologies and excellent facilities at Accademia del Lusso’s Luxury Lab, where the school’s design, textile, web design, and visual merchandising labs are.
- Gain insider knowledge from our expert teachers, who all work for prominent fashion brands or own their own businesses.
- Small class sizes allow for personalised training and plenty of opportunity for one-to-one time with teachers.
- Study at a unique location: we’re the only school located on Via Montenapoleone; the core of Milan’s fashion district.
- Hands on workshops allow you to practise what you learn, as well as field trips to important fashion locations.
- During training you have the chance to complete project work based on real company orders, providing valuable and authentic experience.
Marketing Manager, Product Manager, Sales Manager, Fashion Buyer, Retail Manager, E-Commerce Manager, Event Manager, Co-branding Manager, Fashion Product Manager.
Once you have gained the 180 ECTS and have completed the necessary language requirements, E.A.B.H.E.S. will validate your studies and issue you with a European Bachelor of Science in Business (EBScB) Major: Fashion Brand Management.
The European Bachelor is accredited by E.A.B.H.E.S. (European Accreditation Board of Higher Education Schools). The European Bachelor’s Degree is recognised in affiliated and non-affiliated Universities and Higher Education Schools, and improves students’ geographical mobility, both in terms of either studies or their professional careers. These degrees are a genuine European passport to the working world.
Non-native English speakers are required to take a test of English as a Foreign Language in order to validate the European Bachelor. This test may be taken after completion of the course, but it is a strict requirement. We recommend that you complete this test during your studies, rather than at the end of your course. Native English speakers, or students who have never studied English as a Foreign Language before, are required to complete an international language certification at the same level in Italian or in one of the primary languages of the European Union. More information about language certificates can be found in the Student User’s Guide downloadable by clicking the link at the bottom of this page, or by contacting our Admissions Office through the online form.
- Upper secondary school qualification
- Suitable knowledge of English or Italian: demonstrated by a formal certificate or Skype language interview
The first year covers the core elements of the Fashion System, introducing students to a wide range of technical skills that will serve them over the following years and throughout their career.
History of Fashion and Design 1
Computer Graphics for Fashion 1
Fashion Product Development
Fashion Product Communication 1
Textile and Colour Culture
English Language 1
Introduction to Patternmaking
Psychology of Consumption
History of International Financial Markets
The second year of the course allows students to deepen their understanding of the fashion industry and further expand their skills. Students learn the techniques that will allow them to start work on the project that forms part of the third year and will be their professional passport for the future.
History of Fashion and Design 2
Computer Graphics for Fashion 2
Eco Fashion and New Technology
Fashion Product Communication 2
Project & Product 1
Licensing & Private Law
Fashion & Luxury Marketing
English Language 2
Pattern Development CAD 1
Videomaking Techniques 1
The third and final year offers advanced training in the business skills needed to work in brand management. During this year, students hone their skills by developing their own personal projects under the supervision of experts. Once this year is completed, students are fully prepared to enter the industry as confident, well-rounded professionals.
Project & Product 2
Fashion Product Communication 3
Fashion Start-up Management
English Language 3
Videomaking Techniques 2
Linguistic Skills for Editing
Pattern Development CAD 2
EXAMPLE LESSON TIMETABLE
Lessons are usually held between 10am – 1pm and between 2pm – 5pm. The course is full-time and attendance is compulsory.
HOW TO APPLY
Accademia del Lusso has a personalised and flexible approach to admissions and we accept applications from students with a wide range of qualifications.
To apply for this course, please fill in the online enquiry form and you will be contacted by our Admissions Office.
Your place on the course will be confirmed once you have completed the registration procedure and payment. There is no deadline for applications. The course has a limited number of students, and we recommend you apply early to avoid disappointment.
Through our Placement Office, students can easily enter into contact with businesses & brands in the fashion industry, and have access to the best work positions & internships available.